Any religion that survives for long periods of time has to be adaptive but still retain enough of itself to continue. Also Religions interact with the day to day lives of their followers so its not surprising that Christianity is intertwined with many facets of our modern day commercially fueled media, even though it may seem cynical to us (and probably a lot of it is to some extant). To many of these people, spreading the word of their god is not only intrinsically a moral imperative but also the only chance for the salvation of many people. Also, getting heard by the masses these days isn’t cheap in terms of time, money, and other recourses,and so I guess I’m ok with people making money off of it, although it does seem pretty hypocritical to take it to such extremes of commercialization. Also, though a lot of Christian music/movies/etc. seems pretty forced and cheesy, I do appreciate the effort and recognize how hard it must be to strike a balance between advocating what you perceive as the unchanging truth of the world and the lifestyles connected to it, and connecting with the younger generations, particularly for older leaders who may have been raised pretty conservatively in the first place.